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Corporate Banking and Retail Financing Honcho Aditya Narula Joins Rubique as Channel Acquisition Head

Intends to leverage his business development and distribution setup skills for Rubique’s channel acquisition and activation network growth

Rubique (formerly bestdealfinance.com), the one-stop online marketplace providing technology-enabled end-to-end solutions to financing needs of individuals & SMEs has brought on board corporate banking, finance, and insurance veteran, Aditya Narula as its Channel Acquisition Head. Driven by the thriving scene of India's fintech startups, Aditya is the latest corporate executive to join the bandwagon and take up a challenging role. In his new capacity, he will helm the expansion of Rubique's channel acquisition and activation network.

Speaking on the appointment, Manavjeet Singh, Founder, and CEO, Rubique said, "Aditya brings with himself, an extensive experience in the retail finance, corporate banking, and insurance domain. We are thrilled to bring him on board at such an exciting period of Rubique's growth. Leveraging his skills in new business development, relationship management, distribution setups and intrinsic knowledge of turning risk volatility into opportunity, Rubique will be exploring possible channels of customer acquisition & creating strategy to expand across locations for better customer reach. "

An MBA graduate in finance from IMT Ghaziabad, Aditya holds over 14 years of work experience in a career spanning retail finance, corporate banking, insurance and now fintech. Prior to Rubique, Aditya was the head of Bancassurance & Affinity Partners at TATA AIG GIC Ltd. He has played key leadership roles in numerous financial institutions like Standard Chartered Bank, ICICI Lombard GIC, Tata Motors Ltd and HDFC Bank in the past, primarily managing their business finance requirements, bancassurance channels, and stakeholders' interests. Riding high on his key strengths of Strategic, Finance & Marketing Planning, Business Strategy development, Sales & Operations Management and cross-functional capabilities, Aditya has valuable growth plans for Rubique.

"I am thrilled to be a part of this distinctive online marketplace for financial solutions, which stands apart for its perfect blend of online and assisted online model focused on disbursement rather than mere lead generation. My immediate goal at Rubique would be to leverage my past experience to explore & create a robust distribution for customer acqusition. I look forward to an exciting & enriched learning assignment at Rubique ," said Aditya.

Currently operational in the cities of Mumbai, Delhi, Kolkata, Bangalore, Pune and Hyderabad with 27,000+ applications generated so far, Rubique - the fintech disruptor has processed loans worth over 310 crore & 8,000+ credit card setups since inception and is looking forward to win over more financial institutions in the country, keeping the key element of ‘convenience' at its core.

Aditya's entry in the organization highlights Rubique's efforts to strengthen its team with experienced industry professionals.


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