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Companies Propelling Atmanirbhar Bharat 3.0

Some companies are taking to supporting government's' Atmanirbhar Bharat' initiative strongly by generating job opportunities for workers and labourers.

In today's press briefing, our Finance Minister Nirmala Sitharam has put forwardAtmanirbhar Bharat 3.0 detailsto boost employment for a strong recovery in the Indian economy. India under unlock has taken a series of steps to move towards normalcy since unemployment has hit India badly. A huge number is attributed to unemployment faced by laborers, workersduring the lockdown induced by the novel coronavirus. To balance life like before, the government and companies both are taking initiatives for rural people to ease the situationand generate maximum opportunities to make them Atmanirbhar or self-reliant in the crucial days. 

Here are  some of the companies who are supporting to stable the current state by generating job opportunities for workers, labours etc in support of the government's' Atmanirbhar Bharat' initiative:

Apple: International company, Apple is creating an application ‘APNA’, a job app to connect millions of migrant labours in India with work. 1.25 million people have been signed up for the applicationenvisions as a sort of LinkedIn for non-English-speaking, nonaffluent Indians. When these people move to the cities, they typically find work via small-time employment agencies or on street corners crowded with men and women waiting for someone to hire them for a few hundred rupees a day.

Paynearby: Fintech startup PayNearby has launched JobsNearby, a platform to help blue-collar migrant workers in urban areas find work. The launch is an assisted job registry that will help migrant workers who have been affected by the coronavirus pandemic lockdown to seek gainful employment. Through its vast network of more than 9 lakh retail touchpoints, spread across 17,000 plus PIN codes in the country, the company wishes to create a platform where out-of-job workers can register themselves and find a suitable placement. On the supply side, the company has identified and tied up with multiple partners, including banks, NGOs, global foundations, and other aggregators, where registered workers can then be placed.

Vegavid Technologies: Vegavid Technology is a technology company, with the service of scalable product development solutions. The company has developed an application called ‘MyRojgaar that connects with skilled/unskilled workers and businesses. The aim is to connect labourers with companies/MSMEs across sectors such as construction, manufacturing, transportation, agriculture, and hotels. It will help a worker get employment according to skillset and location, and help MSME hire manpower. The app is available in different languages for people like English, Hindi, Telugu, Oriya, Gujarati and Punjabi, Bangla, Marathi, and Kannada for easy access.

BANKIT: Noida based Fintech start-up – BANKIT like few others in the country, seeing the situation have been harnessing the influx of human resources in the tier 2, 3 towns and villages and promoting rural entrepreneurship. In the last couple of months, BANKIT has onboarded 15000+ Digi Mitras (Banking Correspondents) particularly in states such as UP, Bihar, Jharkhand, West Bengal, and Odisha between March-June 2020. BANKIT vision is to make "Millionaire Agents Network'' (MAN) i.e. to maximize the number of agents who are able to make Rs. 5-10 Lakh revenue in a year by delivering various BANKIT services. There are over 1 Lakh+ Self-employed Agents already working with BANKIT and over the last few months have been onboarding 5000+ agents per month, who are at the forefront of being rural entrepreneurs.





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