Clensta International, an IIT Delhi partnered start-up venture and curator of waterless technology, launches its online store with an aim to shift the focus of Clensta’s B2C and B2B2C sales channel to D2C. The move has been initiated post the research done on the shift in consumer behaviour and market trends as well as the wave of digitalisation that has taken over the market since the pandemic.
Since the pandemic outbreak, the businesses have been vastly affected and have seen the time of loss at some point of time. To cope up with the loss and sell the product, a shift to D2C is an amendment to survive in the race. Moreover, Brands like us, that relied on storefronts to connect goods and services with consumers, had to consider an omnichannel strategy to accelerate a direct-to-consumer (D2C) approach. By focusing our efforts towards D2C, the brand will be able to connect with consumers via online channels and in turn, re-ignite the growth that may have been stunted during this unprecedented time.
The brand believes that an omnichannel experience can help drive sales as customers have more choice in terms of where they can shop according to their convenience. As a result, the customer engagement and their experience with the brand and its service will be much better and interactive. By increasing customer engagement, it’s expected to see a significant increase in the ROI, also taking into consideration ways and methods to ensure consistency across all channels. Also, this will be an effective solution to utilize workflow and lifecycle stages, which means products are never released with missing information.
With a D2C Model, brand will learn about its customers from a variety of touchpoints including:
• Digital channels of communication which include email, social media and live chat
• After delivery feedback
With this particular move, the brand believes that they’ll definitely tap in the direct consumer market. The products are easily accessible and ready to buy in just one click. The revenue stream has been projected to grow to $2 Million in the following year.