Veg Route, an Agri tech fresh produce B2C supply chain, today announced that it has secured $125K in Pre-Seed Funding. The round was led by the founder of Ippopay Mohan K, CEO & Mr. Jai Kumar, CTO, Prabhu R, Co-Founder, M2P Fintech, and also UAE Based Fin-Tech Startup Foloosi’s Founder Omar Bin Brek.
Veg Route is helping farmers by eliminating middlemen engagement, Veg Route is building the tech and data-driven supply chain platform which enables farmers to sell produce at the best pricing.
Veg Route intends to use the fresh funds to expand in Tier-2 and Tier 3 cities by employing technology as well to build a strong In-House team which could also enable the business to run successfully across 300 destinations in India by 2025.
Major Factors that disrupt the market are eliminating middlemen in the whole supply chain process along with quality checks of fresh produce from farms and helping consumers to derive 3 things at a stretch quality produce at the best pricing and within 24-hour delivery.
Shyam Prashad Rajasekaran, Co-founder & CEO, Veg Route said, “VR is been on the ground for about 12 months, it was a rollercoaster ride from Engaging Farmers to Understanding the Fresh Produce Market and Customer Acquisition in Major Towns even Tier-2 and Tier-3 Cities was the Challenging Factor, hereby we engage funds to raise up better and faster than what we were in last 1 year to make VR India's most efficient b2c supply chain platform connecting farmers and consumers”
Mohan K Says, CEO & Co-Founder, Ippopay said, “Shyam Prashad and team’s depth of understanding the market, coupled with their approach to use technology and to drive scale is what we decided and made us invest in Veg Route.”