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Celebration Of A Tribe, The Fandrum Way

Fan is at its essence. Creating a community for fans that is different from consumers or audiences and the strategies to collaborate and integrate with them in an impactful way

Fans are reduced to likes and shares when it comes to social media interaction. In the world of hybrid realities, the real crux of Fandrum is that the fans should be able to access the content they really like.
 
 “The core idea is to build a tribe of fans who are here for a purpose and being celebrated as well as acknowledged at a larger platform,” explains Samridhi Katyal, Co-founder and CEO, Fandrum. Additionally, she discusses how Fandrum is making a mark against social media giants such as Facebook and Instagram and said, “The platform is on the way to help people build their real identity in the world of creating social identities of individuals consuming content on multiple social media channels.”

Fandrum’s Katyal is working on finding out the fundamentals that fans are looking for and their respective needs in the content world. Watch the complete conversation here-



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