Carmesi, a New Delhi-based premium, all natural and biodegradable sanitary pad brand, has closed a Pre-Series A funding of $0.5 million from Samrath Bedi, Managing Director, Forest Essentials – a luxury Ayurvedic beauty brand. The round also saw participation from other prominent investors including Satveer Thakral from the Thakral Group, Mahesh Patel, Rohit Reddy, and Samir Saran. The existing investors who invested in Carmesi’s seed round raised in May 2017, also participated in the new funding round.
The brand will be able to utilize the funds to further strengthen the brand’s marketing, expanding the product line to introduce more sustainable period-care products, and establish a stronger and well-penetrated distribution strategy.
“We are honored to have Samrath Bedi on board with us, and his immense expertise of successfully running a natural, high-end, retail brand will surely catapult Carmesi’s growth by many folds. It will also help us bring valuable innovation to the brand and product line in order to achieve a better connect with the Indian audience,” said Tanvi Johri, Co-founder at Carmesi.
Talking about the brand and its potential to become one of the leading players in the industry, Samrath Bedi, Managing Director, Forest Essentials said, “Carmesi as a brand is very relevant today, both socially and environmentally. Given our long association with Women empowerment, it has been a natural fit for me to collaborate on this.” He further added, “There is a gap in the market with respect to addressing female hygiene with a safe yet environmentally-conscientious approach, and I think that this space has huge potential going forward. Not only should it be our endeavor to remove the taboo associated with a women's menstrual cycle and health, but to also do it in a manner which is not detrimental to the planet.”
Co-founded by Tanvi Johri and Rikshav Borah in November 2017, Carmesi aims to make periods a ‘safe’ time of the month for women. Made of corn starch and bamboo fiber, the pads provide a completely natural and sustainable alternative to the chemically-laced synthetic pads. It is available to be purchased online through its website and other e-commerce platforms including Flipkart, Amazon, Nykaa, and Purplle. With a customer base of more than 50,000 customers, Carmesi is growing at a rate of about 25% month-on-month.