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Capillary Technologies Appoints Soumajit Bhowmik, Former Marketing Head, Jabong as the Director of eCommerce

In his new role, Bhowmik will assume the responsibility of working towards creating integrated ecommerce solutions for clients ranging from CRM to Ecommerce platform to extensive Digital Marketing with measurable KPIs, to support every stage of customer lifecycle - acquisition, activation, reactivation and win back.

Capillary is an Omni-channel Engagement and Commerce Platform solutions company, enabling brands with digital transformation and ROI-led customer engagement solutions today announced the appointment of Soumajit Bhowmik as the company’s new Director of E-commerce.

In his new role, Bhowmik will assume the responsibility of working towards creating integrated ecommerce solutions for clients ranging from CRM to Ecommerce platform to extensive Digital Marketing with measurable KPIs, to support every stage of customer lifecycle - acquisition, activation, reactivation and win back. He will also be driving Capillary's attempts to move the ecommerce business from a platform play to an ROI play model.

Prior to joining Capillary Technologies, he served as the Head of Marketing at Jabong.com, managing the e-commerce portal’s complete performance marketing suite. During his stint, Jabong became Gross Profitable in May 2016, and saw massive improvements in performance metrics.

An entrepreneur at heart, passionate about creative designing and digital marketing, Bhowmik started a few startups soon after graduating from college, including the Indian and Kuwait branches of sCubes Inc, AdWize, an experiential digital marketing and branding solutions company and few web startups like RowdyAuto.in, FundorasBox, etc.

Speaking on the appointment, Soumajit Bhowmik, Director of E-commerce, Capillary Technologies, commented, “I am extremely excited to join Capillary Technologies. The company today is a market leader in Omni-channel customer engagement and commerce space and being an agile and innovation driven company with the startup DNA still at its very core, Capillary is all set to ride the growth matrix in the coming times.”

Speaking on the appointment, Aneesh Reddy, CEO and Co-founder, Capillary Technologies, commented, “It will be an understatement to say that Asia is at the cusp of digital revolution where customer is the focus. Brands are expecting to garner 10-15% of their revenues through digital. We acquired MartJack, which is now Asia’s leading Omni-channel platform. We recently bought Sellerworx, which helps brands to manage marketplace operations and omni-channel order management. The missing piece was the “demand” side – digital marketing – where we help our customers get quality traffic and in-turn revenues. We are convinced that ROI-led digital marketing practice will fundamentally transform our customers’ business. This will strengthen our promise of 3600 customer transformation for marquee brands. We are excited to welcome Bhowmik to Capillary and we believe his deep expertise in digital space coupled with his analytical and creative strengths will help us leapfrog in digital marketing space.”

Soumajit Bhowmik is a graduate from IIT Kharagpur and holds a Senior Diploma in Fine Arts. He is an avid speaker and spoke at coveted platforms such as the Oracle CloudWorld Summit this year, and at the Internet and Mobile Association of India (IMAI) meet in Delhi.

Capillary Technologies’ is focused towards empowering and enabling retailers and consumer brands to increase their customer reach, engagement levels, sales volume and loyalty through a state-of-the-art Omni-channel Engagement and Commerce suite.


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capillary technologies Soumajit Bhowmik jabong ecommerce

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