The parent company of Burger Singh, Tipping Mr Pink Pvt. Ltd. has launched its first cloud kitchen QSR – Bowl Hub. Launching 17 simultaneous outlets across Delhi, Gurgaon and Noida; Bowl Hub becomes one of the first few single-serve-bowl-meal- brands in the region for urban millennials and office goers, who are looking for an everyday quick and convenient single-serving at everyday price points.
Kabir Jeet Singh, founder of Tipping Mr Pink, says, “For the last few months, we had been incubating the brand out of some of our existing cloud kitchens under a different project name. This was to validate our recipes, taste, customer expectations and also to measure the unit-level economics that would work for us in the long run. Once we are confident of a product, the Tipping Mr Pink team has the ability to scale things up aggressively in no time.”
The growth of cloud kitchens and the online food delivery business in India is part of a mega-trend that combines on-demand and sharing economies. This will have ramifications not only on food retail, food producers, restaurants but also the property and home appliance markets.
In 2018, Frost & Sullivan estimated the industry at $82 billion in terms of gross revenue bookings and is set to more than double to $200 billion by 2025, backed by a cumulative growth rate of 14%.
Keeping a firm eye on acquiring a larger piece of this pie, Tipping Mr Pink has also recently raised an undisclosed amount of funding from several marquee investors. The company plans to aggressively increase the footprint of both its brands, Burger Singh and Bowl Hub, in the coming few years.
Bowl Hub, founded by the parent company of Burger Singh, Tipping Mr Pink Pvt. Ltd. brings a menu consists mainly of rice bowls with an interesting North India, mughlai, thai gravy and biryanis. It has been curated keeping in mind the lunch and dinner meal time tastes and preferences of its target audience. Apart from the traditional dal makhani, rajma and butter chicken gravies, the menu also consists of new-fashioned thai curries, basil cream chicken and chicken korma.