For companies, advertisements have always been a means by which to weave a fantasy around their products and make consumers a characters in a fantastical world. These product advertisements are core to a brand's identity in a cluttered market.
Great advertisements make products irrevocably memorable.
Wouldn't it be great if you could create ads for your product and make it modern day cultural icon? Wouldn't it be great if as a brand you could have ads that were created by those who loved your brand not a bunch ad men paid to care enough muster something up for your product?
As an answer to this comes from GoKrazee, a two year old startup which has just launched the world's first user generated ad making app called MAAD, short for Make Awesome Ads (patent pending).
MAAD is an app which essentially hosts an opportunity for users to create ads for their favourite brands. The users can choose from a plethora of brands spanning various industries. The app provides an amazing platform to the general public to showcase their creativity by creating ads and getting paid in return.
The market for an app like MAAD is in all likelihood, promising in an Indian mobile Internet market estimated to cross the 300 million user mark this year. Urban mobile Internet users will constitute 71 percent of this base. This presents an immense opportunity for brands that can tap into their primary audience - the loyal and Internet savvy customers who can now turn advocates and brand ambassadors for these same brands. Brands will benefit by leveraging creative ads designed by customers who are true brand evangelists.
Users are really excited about the new app as was evidenced by their enthusiastic participation in a contest launched by MAAD. The contest hashtag #MAADnessBegins was trending nationally on Twitter for over 4 hours with users urging their friends and family to check out the app and participate in the contest which has a Harley Davidson up for grabs.
MAAD aims to be the ultimate user-generated ads marketplace, where both brands and ad creators have a mutually beneficial relationship.
As part of the beta version, the app has already managed to get some of the biggest consumer brands on board such as Sunfeast Yippee, BookMyShow, Royal Brothers and ID Foods. All brands saw a considerable rise in consumer interest, engagement and brand building as a result of user-generated ads.
GoKrazee Innovation was founded in July 2014. Their first launch was GoKrazee 'Rewards Every Challenge', a platform for people to set challenges for each other and get rewarded with recharge coupons and brand cash vouchers. At the time of pivoting to the new concept of MAAD, GoKrazee had 5000 users and over 60 brands. MAAD was founded as a better way of promoting a brand while providing them with a guaranteed ROI.