Men’s skincare brand Bombay Shaving Company has recently appointed Deepak Gupta as its Chief Business Officer (Offline) and Head of Operations. Deepak Gupta will lead lead supply chain and operations along with the offline P&L comprising retail and institutional sales.
Prior to the appoinment Deepak Gupta was the regional business for Colgate-Palmolive. He also headed sales operations and made strategies for Mainland China which launched online and quickly scaled offline.
Commenting on the appointment, Deepak Gupta said “Bombay Shaving Company is an inspiring brand which is both under-penetrated and under-served. There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution /mass-media lead business models. I’m extremely excited to be part of this grooming revolution.”
Shantanu Deshpande, CEO & Founder, Bombay Shaving Company said, "We're thrilled to have someone of Deepak's calibre join Bombay Shaving Company to forefront the entire off-screen P&L. Being an internet first brand, its essential for us to rapidly develop an omnichannel approach to retail. With more than a decade experience, Deepak brings in distribution aspiration and a process ethos. We look forward to working with a leader like him to build and grow our brand together.”
Bombay Shaving Company, launched in 2016 plans to focus on offline expansion with its current footprint of 3,000 stores to 10,000 stores in the coming months. The company currently has more than 2.5 lakh customers and aims to become an INR 100 crore brand in the next 12-15 months.It has also designated Kartik Aaryan as the brand ambassador to endorse shave and facial grooming range
In December 2019, Bombay Shaving Company had raised INR 45 crores in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round.