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Blue Box Media Acquires Connect Jaipur to Venture into Lifestyle Content

Also, it was one of those rare happenings, as Blue Box Media acquired a woman-run startup on International Women's Day! Kudos to the co-incidental move!

Blue Box Media, one of the well known digital media startups to have come out of India, which runs global tech news reporting platform The Tech Portal has acquired a majority stake in Jaipur headquartered lifestyle blog Connect Jaipur.

Connect Jaipur is a Jaipur headquartered digital media platform which also provides PR and Branding services to businesses, relevant in this tech savvy digital era. 6 months old, Connect Jaipur was established with the aim of writing geographically centric news and lifestyle content, also providing niche digital branding solutions to mid-size businesses who otherwise lack such competencies.

"This will be a big boost towards fulfilling the mission of Connect Jaipur. The digital media expertise and experience of The Tech Portal and our team's hold and competency in creating good quality lifestyle content combined together, will help us create one of India's most sought after digital media platforms in this space", said Himanshi Goyal, Founder of Connect Jaipur.

Co-Founder of Blue Box Media and Business Head Pawas Jain told, "Lifestyle content has been explored in India to a great extent but there is still a lot of untapped potential in Tier II and Tier III cities with regard to meaningful content. With a view of providing digital advertising and branding platform to millions of small and medium sized businesses across the country, we believe it is the right time for us to venture into lifestyle space"

Blue Box Media is backed by funds from Rajasthan Angels Innovators Network, lead by Mahavir Pratap Sharma and Ajay Data.

"We plan to create a technologically advanced platform with a great UI, to connect the Tier II cities of India through Connect Jaipur, as the name suggests and engage a wider audience from across the country. We will be focusing on bringing good quality lifestyle and news content, and revolutionize this content domain, which is right now centered around Clickbait articles on social media", said Deepanshu Khandelwal, Co-Founder and Editor-in Chief of The Tech Portal.

It will be interesting to see how this deal would shape up and create a diversified digital media company from India.

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