Bharat Petroleum Corp. Ltd (BPCL), India’s 2nd largest oil marketing company, is planning to enter the travel business with its personal travel offering, Happy Roads, which would help travelers plan and execute road trips.
BPCL is going to launch app in about two months.The app will give real-time updates on travel destinations to the users. They have tied-up with some of the best content creators on travel for Happy Roads.
The mobile app will be able to select travel options from wildlife, adventure, nature, offbeat, romantic, leisure, religious and heritage. The app will also help users explore nearby destinations and plan a trip.
In this segment, Happy Roads would compete with existing players such as TripAdvisor and Lonely Planet India. BPCL has tied up with Bharti Axa general insurance and PolicyBazar for providing travel insurance and car rental company Zoom Car, for cars and drivers. Also on board is 3M, a car wash and wax solutions provider.
The app began a pilot run on the Bengaluru-Coorg road this month. BPCL’s fuel retail outlets on the highways have been spruced up and beautified for users. BPCL is in also talks with hotels and restaurants en route various destinations to expand the ecosystem and web of services that it has created for Happy Roads.