Betaout
, a customer intelligence and marketing automation platform for
Ecommerce companies, has been selected for Microsoft’s Startup Accelerator Programme.
Every year, this premium program selects 10-15 startups from the over 2,000
applications it receives. The selected startups receive mentoring and guidance
from some of the leading players in the startup ecosystem, without any equity
ask. This year’s batch of the program in Bangalore has the distinct theme of AI
and data analytics.
As
part of the Microsoft Accelerator programme, Betaout will be able to tap into
subject matter experts, mentors, pilot programmes and marketing support from
the Accelerator ecosystem. It will give Betaout the opportunity to connect with
large enterprises for business opportunities. Betaout will also secure Azure
credits which will help them reduce their technology costs.
“We
are honored to be selected for the Microsoft Accelerator Program. The platform
will provide us with the opportunity to work with established companies to
pilot our products and technologies ” said Ankit Maheshwari, Founder Betaout. He
further added, “ We have never seen a company so focused on
accelerating the future and actually making innovation happen, not merely
talking about it. We will leverage this opportunity to establish further
validation of our product offerings, and look to raise our first round of
external funding by the end of the program.”
The
4-month long program starts with a month long stint at the venue, followed by
interactions virtually using technology. Betaout will also have the opportunity
to tap into the accelerator alumni network, reaching out to previous
participants of the program.
Betaout
is a data analytics startup providing Ecommerce companies with an all-in-one
marketing software. This ranges from analyzing visitors and building user
personas to personalized multi-channel engagement.