BYJU’S, India’s largest education company and the creator of the country’s largest K-12 app, announced the acquisition of TutorVista and Edurite from Pearson. The partnership is focused on expanding international reach and creating a diverse product portfolio.
TutorVista is one of the largest and best-known online tutoring brands catering to school and college students in the US and gets millions of visitors every month on its website from across the globe (70% from USA).
Commenting on this acquisition, Byju Raveendran, Founder & CEO, BYJU’S said, “This partnership will enhance our product offerings and give us access in some of the new markets when we launch our international products. We are excited to work with the talented and experienced team who will come onboard as a part of this acquisition.”
“With increased brand awareness, our core offering - BYJU’S The Learning App has witnessed massive adoption amongst students across grades (classes 4-12). We strongly believe that a product like ours can change the way students learn all across the world. Today, with a wider bandwidth, we have started creating similar products for the international markets that further boost our reach as well as product portfolio,” Byju further added.
Deepak Mehrotra, Managing Director of Pearson India said, “Edurite and TutorVista are pioneer brands in their respective spaces and enjoy great customer goodwill. We are pleased that a leading online education company in India sees value in the Edurite and TutorVista businesses, brands and employees. We hope that the businesses and employees thrive under the new ownership and wish them all the very best.”
With 8 million users and 400,000 annual paid subscribers, BYJU’S is the most popular learning app amongst students in classes 4-12. The app creates personalized learning programs for individual students based on their proficiency levels and capabilities which help them learn at their own pace and style.