Ather Grid, one of India’s largest two-wheeler fast-charging networks, has signed a memorandum of understanding (MoU) with Magenta ChargeGrid, India’s leading EV charging player , to install Ather Grid for electric two-wheelers across locations in the country. The partnership will give Ather access to Magenta ChargeGrid’s multiple locations across India aiming to to collectively accelerate the pace of expansion of public charging networks, thereby quickening the adoption of EVs in India.
Magenta ChargeGrid is currently expanding its charging network to 35-40 cities in India with the aim to set up a network of around 11000 chargers by the end of FY23. This partnership with Magenta ChargeGrid will give Ather Grid access to premium locations across Tier I, Tier II & Tier III cities and highways in India and provide wider coverage for EV customers. These locations are strategically placed to make it easily accessible to EV owners and will also have desired electricity load availability for operations of the chargers.
Nilay Chandra, VP-Charging Infrastructure and Marketing, said “We understand that the growth and expansion of reliable charging infrastructure is critical to facilitate the adoption of EVs in India. The charging infrastructure category is fast evolving, and we understand that collaboration with other charge point operators at this stage will help the industry grow at an exponential scale. Our partnership with Magenta is another step towards building this industry collaboration. It will bring increased convenience by setting up AtherGrids at hubs strategically identified by them. We will continue to lead the shaping of this industry with strategic partnerships on locations, connector standard collaborations, and working with the government on policy formulation.”
Speaking about the association, Maxson Lewis, Founder and Managing Director, Magenta said, “At Magenta ChargeGrid, we strive to accelerate EV adoption in the country by creating an end-to-end EV ecosystem. This collaborative approach with Ather Energy, shall further our vision and allow consumers to access our network of smart and safe charging stations across the country and encourage a seamless EV adoption. This partnership approach will not just help Ather and other OEM players to rapidly scale their network but also help them to optimise the investment required.”
The company has been investing in strategic partnerships to alleviate range anxiety and increase EV adoption in the country. Ather has partnered with charging operators like Zeon Charging and retail partners like Decathlon,Cafe Coffee Day, Blue Tokai etc and 15 other brands.