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Artoo Partners with Microfinance Institution Grameen Koota

Partnership will enable the lender to do Individual Lending at larger scale in the rural context

Grameen Koota, a pioneer in rural lending, is expanding its product portfolio and venturing into Individual lending for its rural customer base. To this end, it has partnered with FinTech firm Artoo to develop a digital lending model to launch Individual business loans. Artoo’s intelligent digital platform will enable it to go paperless and reduce loan approval and go-to-market time significantly.

Commenting on the announcement, Udaya Kumar, Managing Director and CEO of Grameen Koota, said, “Post demonetization, investments in technology and analytics are critical. As we foray into Individual Lending, we believe that it is imperative to adopt digitization into our processes. To this end, we have leveraged Artoo's expertise in holistic digitization for Individual lending. Artoo’s platform will allow us to build a scalable portfolio while maintaining risk at group lending levels. By improving efficiency and turnaround time, we aim to deliver a significantly better customer experience. ”

The new products of Grameen Koota’s Individual Lending vertical will be the first to be provided on a digital platform, right from loan origination to disbursement. The strategic move to launch Individual Lending at this stage was to serve their existing entrepreneurial borrowers who are in need of larger ticket size loans to grow their businesses. Grameen Koota estimates that 25 - 30% of their existing borrower base will be interested and eligible for these loans and plans to graduate these customers out of their existing group and lend to them on an Individual basis. Along with unsecured term loans, borrowers can also avail top-up loans for recurring working capital needs. They will launch this product in 15 branches initially and estimate to grow the portfolio to 70 Crore in the first 12 months.

Sameer Segal, Co-Founder and CEO, Artoo, added, “We’re thrilled to partner with Grameen Koota, who we have long admired as pioneers in rural lending with high standards of customer service. Artoo is bringing its experience of having disbursed INR 1800 Cr in 30 states across India and its nuanced understanding of the MSME borrower to help Grameen Koota reimagine Individual Lending and deliver value in the rural context. We look forward to helping them continuously increase their efficiency and profitability while keeping risks low and ensuring a seamless experience for their customers.”

Grameen Koota has always believed that no single technology solution is self-sufficient and is constantly seeking best-in-breed solutions that easily integrate with their current infrastructure instead of optimizing existing solutions. Hence, they chose to partner with Artoo after evaluating many other technology providers.

Through Artoo’s Intelligent Digital Loan Origination System, borrowers will be informed about their loan approval status on the field, thus establishing trust and transparency. Artoo leverages Aadhaar, Big Data and Analytics to enable lending to a borrower with a limited digital footprint, which is integral to Grameen Koota’s entry into Individual Lending. Using Artoo, lenders can provide a loan decision in 40 minutes at the borrower's doorstep and engage in paperless, cashless lending. It has been designed for seamless use by even first-time tech users and low-resource settings.


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Artoo Microfinance Institution Grameen Koota

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