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Anjali Goyal, "Baby Product Market Seeing Rapid Growth; Reached $500 M in 2016-17"

Today, Anjali is the founder of secondcry.com, an online portal which allows parents to sell their children’s used stuff be it toys, clothes, beds, bed bunks, gifts or just anything about kids at a reduced price.

Who would want to give away their child's play away? Not so easily, Right!
What about the memories of your child attached to it...


That’s exactly what bothered Anjali Goyal, who had bought a pram when her son was born.Considering that the pram was still in good condition, Anjali didn’t want to dump it in scrap and decided to sell it. Soon, she found a buyer, but the woman, a mother but couldn’t afford the price of the still-new pram. Anjali, went on and sold it to her for a reduced price.

“When she shared the picture of her baby in it, I was very happy. It was a sheer joy of spreading happiness. Memories just get bigger,” says Anjali, founder of secondcry.com, an online portal which allows mothers to sell their children’s used stuff be it toys, clothes, beds, bed bunks, gifts or just anything about kids at a reduced price.

Growing up in a middle-class family, Anjali was handed down everything that her elder brother had used. Be it her school bag, toys or even clothes, she seldom got new stuff.But today, parenting is an expensive affair.This is the reason she came up with the idea of secondcry.com, an e-commerce marketplace for baby products.

BWDisrupt's Soumya Gupta ineracted with Anjali Goyal, Founder of secondcry.com to know more about her unique venture.

Edited Excerpts:


Brief us about your business model like how did the idea came to start and how does it work?
When we became a parent, we faced the challenge of getting rid of my kid’s outgrown stuff which was cluttering my house as well as making me feel guilty of the amount spent on it. I decided to share these things with like-minded parents and hence was started our Facebook group in Feb 2015. Today the group boasts of 18,000 members who buy-sell-swap and donate kid’s outgrown stuff everyday.

What are the unique key points of your company?
It is the first parent-only marketplace in India.

How are you different from the existing competitors?
We have a community if parents who do much more than just buying and selling stuff. Most of our users do multiple transactions with each other. We are also associated with multiple NGOs who come and pickup donations from doorstep.

What is the funding status and monetization model?
We are looking to raise seed round. Our monetisation model is through ads on the platform as well as commission per transaction

What challenges are you facing in running your business?

We are low on funds and since it is a behavioural change we are trying to create, we need funds for active marketing.

How has been the people`s response so far?
Our users love the platform. Our Facebook group members are now a close community who trust each other and we provide them free shipping across India to make things simpler.

What are the traction details (like users, app downloads & other achievements of the company?
We have 18,000 parents on Facebook and 1500 registered users on our website. 1000+ pageviews per day and growing.

How do you look at expansion?

We need to scale fast but we are definitely held back by monetary support. Hope we are able to raise funds quickly and go full out.

What are your marketing plans?
We believe in growth hacking, not only online but also offline. We recently did a photoshoot at our stall at Times of India Kid’s expo and the response was amazing. Not only we got many on-the-spot signups but a lot of love for our brand that people started talking about us at various social media.

What is the market size and opportunity you are looking at?
Baby market in India is rapidly growing and online baby goods has touched $500 million last year. We are looking to take a bite in that pie.

What has been the biggest learning’s so far?

“Respect your user” is what I believe in. User has given you a chance not only to serve them but to prove yourself, never miss it!



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