Superfoods, a young, conscious and mindful Indian company with a range of
innovative, healthy wellness food products raised approximately USD 2mn in Series
A funding led by Alkemi Venture partner.
Akiva Superfoods’ has introduced superfood preparations that are unique, convenient and easy to consume. The products are a combination of quality ingredients at an affordable price range, adding more power to everyday meals. The brand has an ever-expanding multi-category portfolio of everyday staples with an innovative twist. It plans to introduce new expansions across the year with the target of launching one new product category each month until the end of FY 19-20.
Alkemi Venture Partners led this round of funding; a Delhi-based VC focused on healthcare and consumer products, with participation from existing angel investors. The previous investors include Zomato co-founder Pankaj Chaddah, MindTickle co-founder Mohit Garg, Max Healthcare CEO Rajit Mehta, OYO New Real Estate CEO Rohit Kapoor, current and former Partners of McKinsey & Co and prominent PE investors.
‘Ever since it's inception in 2016,
Akiva Superfoods has been one of the fastest-growing health food players in the
FMCG market. We aim to use the funds in expanding the portfolio by adding a
wide range of innovative superfood-based products across categories, getting
the right talent across functions, and also to penetrate new markets and
bolster retail channels through high impact marketing. We plan to introduce new
expansions across the year with the target of launching one new product
category each month until the end of FY 19-20. Our ultimate aim is to be an
innovative and exciting independently-run FMCG company, with a capacity to
scale exponentially across Tier 1 and Tier 2 cities in the next five years.’
says Mr. Shalabh Gupta, Founder-CEO, Akiva Superfoods
A spokesperson from Alkemi elaborated, "Globally people are making significant changes to their lifestyle and food habits to live better. We are greatly inspired by Shalabh and his team's vision of bringing high-quality, high-value, innovative superfoods to the Indian market. With robust direct-to-consumer, e-commerce and modern trade channels, Akiva Superfoods is data-rich, close to their customers and uses meaningful insights to develop products to scale. This is in-line with Alkemi's mission of elevating the health and well-being of people around the world, and we are confident that this round of funding will propel the organisation to drive real value."