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After Successful Acquisition of PosterGully.com, Serial Entrepreneur Bharat Sethi Launches New Venture - iDecorama.com

iDecorama.com officially went live on September 2, 2016 at The Decorama Design show - by click of a button by the Chief Guests Ar. Hafeez Contractor – AHC, Sussanne Khan – The Charcoal Project and Italian Consul General to India Ugo Ciarlatani.

After Successful Acquisition of PosterGully.com, Serial Entrepreneur Bharat Sethi Launches New Venture - iDecorama.com
After Successful Acquisition of PosterGully.com, Serial Entrepreneur Bharat Sethi Launches New Venture - iDecorama.com
After Successful Acquisition of PosterGully.com, Serial Entrepreneur Bharat Sethi Launches New Venture - iDecorama.com

After successful acquisition of PosterGully.com, serial entrepreneur Bharat Sethi has launched iDecorama.com and its mobile app which is available for Android and iOS users. It is a one-stop resource guide for owners of homes and commercial spaces to plan their entire building and even renovation journey.

It is also a networking platform for everyone to keep updated on the latest projects, industry updates and market trends. A unique feature is that there are no middlemen involved so that people can envision places of grandeur and create iconic designs with convenience.

"Building and remodelling is an incredibly frustrating experience in the country. The market for professionals and vendors is highly unorganised. Our vision is to eliminate the barriers that exist between owners and good design, and between trusted service professionals and their customers. iDecorama aims to deliver the best technology, user experience, a thriving active community and unique products," said Bharat Sethi, CEO and Co-Founder, iDecorama.

"Our vision is to eliminate the barriers that exist between owners and good design, and between talented service professionals and their potential customers. We want to achieve this goal by delivering the best technology, user experience, a thriving active community and unique products," he added.

With iDecorama, users can filter through design ideas posted by experts and discover all they need to fully inhabit their spaces and make them beautifully functional – be it home or business. They can also connect seamlessly with architects, interior designers, contractors and many other service providers who share their work and keep the community updated on their latest projects, industry updates and market trends. The app makes the discovery of unique products in over twenty five categories including home appliances, bedding, bathing, flooring, furniture, lighting and more from manufacturers, online marketplaces, and largest brands to boutique stylish businesses simple and removes efficiency from the current system.

iDecorama positions itself differently from its competitors by allowing its users to not only get inspiration, but also to collaborate with friends, family, and other users through Design Boards – including trusted professionals, brands and sellers – in the quest for turning their dream spaces into realities.

It goes beyond a mere directory. Directories serve to merely siphon off traffic and value by acting as a middle man between the consumer and the professional they were already looking for. iDecorama, on the other hand, has built an innovative experience that helps consumers find their inspiration through the work of professionals and, while they're being inspired, connect with one of those professionals. It’s a platform to cater to all their needs when it comes to building their dream spaces.

The team behind iDecorama also hosts a high end extravagant design show to exhibit the most prominent luxury brands in the architecture and interior design industry, with the industry experts. iDecorama also boasts of a popular digital and print magazine with a readership of 75,000+ including key players in the architecture, interior design, construction and building industry. The magazine features latest technology developments and design innovations in the field of architecture, design, new projects and unique products.

In this sector, there is $100 billion market opportunity in India alone. A cumulative of over $260M was invested in the Indian Home Improvements space since 2010, with 2015 seeing ~73% of the overall funding. Services, design and technology are the upcoming and emerging sectors in the industry as they are relatively new.

iDecorama.com officially went live on September 2, 2016 at The Decorama Design show - by click of a button by the Chief Guests Ar. Hafeez Contractor – AHC, Sussanne Khan – The Charcoal Project and Italian Consul General to India Ugo Ciarlatani.

While Sussanne khan reiterates, "The idea of iDecorama platform sounds amazing and its something that is much needed, given the design talent in the industry right now and its nice to have one platform to connect people and help achieve efficiency. So it's a great idea and I happy to be a part of this whole event."


Tags assigned to this article:
PosterGully.com Bharat Sethi iDecorama.com

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