Javascript on your browser is not enabled.


Adda52 Witnesses Growth Of 12% In Daily Active Users Amid Lockdown

The brand is also running a special tournament- Falcon for COVID-19 helpcare fund, India’s largest online poker game has witnessed growth of 12% in daily active users and the average time spent per user in a day has grown by 18%.

There has been a growth of 10% in new user registrations on ever since the shutdown. Another trend is that the game activity surges are no longer confined to post afternoon late evening trend but is distributed throughout the day. Amid lockdown while social forms of recreational activities are bounded, there is a significant increase in time spent on online games.  

Speaking about this sudden change in the online gaming space, Naveen Goyal, CEO, Adda52, said, “Social distancing is a must to contain the spread of COVID19. As per the given circumstances, people are confined to their homes and are exploring new ways of getting engaged with entertainment, while existing players have digital as the only means to play (all land based casinos are closed), we have witnessed 25% increase in average revenue per user. Instead of offers, our marketing approach is focusing on making people aware. We are promoting poker and Adda52 as a means of learning new life skills while people are at home. With the aim to leave no stone unturned to provide an exceptional level of support to our players, we have created a "Adda52 Happiness Cell" to facilitate faster resolution and provide instant care to players. Because of our approach we are seeing a surge in free game plays and the engagement rate has also increased."  

The brand is also running a special tournament- Falcon, from 27 March every day. The amount collected during the tournament will be donated to towards the Covid-19 Helpcare in the PM Relief Fund. The tournament will offer a Guaranteed Prize Pool of 5 Lakhs every day to the players.The main agenda of this tournament is to donate the revenue earned to the Relief Fund. 

Speaking about the major objective of organizing this event, Naveen Goyal, CEO of said, “It is a time in the country when we as a responsible organization must make whatever efforts possible to help those affected by this pandemic. Post coronavirus outbreak, the traffic on the online gaming platforms has gained drastically due to the 21 day lockdown imposed in the country and being one of the biggest online gaming platforms, it is our responsibility to contribute to the ways of helping the needy during these hard times. We are organizing tournaments with the primary objective of donating the revenue earned to the government’s Covid-19 Relief Fund so that it can reach the needy swiftly.”

Ever since, the outbreak of the virus, Adda52 has strictly monitored the developments and has been preparing for this situation since weeks. Considering the rise in the unfortunate coronavirus affected individuals in the country, the brand swiftly moved their operations towards work from home model, without disrupting the experience of the poker players who are now more active due to the lockdown situations in various parts of the country. Special free to play tournaments are setup to nurture the growing interest in the game.

Founded in 2011, is the pioneer of online Poker in India. The company having 2 Mn+ registered users, offers a safe and secure platform to play the highly entertaining card game anytime and from anywhere. 

Tags assigned to this article:
growth COVID-19 lockdown

Around The World