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Ace Turtle Gets Series A from Omni- Channel Loving Singapore Investors

“Today, omni-channel has become an absolute necessity for brands and they recognize the need for a technology solution that provides a unified customer experience across all channels,” said one investor of this Singaporean backed fund

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Photo Credit : omnireach.co.uk,

Omni-channel is the way to go for Singaporean investors

Ace Turtle, an omni-channel platform company in India, announced today their Series A funding from Singapore based Vertex Ventures and C31 Ventures, the venture capital arm of CapitaLand. The round will fetch them over 5 million dollars given Vertex typically like to invest around 3 to 5 million dollars in select companies.

Ace Turtle with its proprietary platform integrates online and offline retail channels automating and optimising Omni-Channel fulfilment. The platform provides brands with a single view of customer and a single view of inventory. Ace Turtle’s technology helps drastically reduce the costs and complexity of omni-channel transformation for enterprise retail clients by using the framework of their legacy systems.

Ace Turtle’s clients include brands such as Puma, Ray-Ban, Max, Arrow, Flying Machine, Ed Hardy, US Polo, Fossil and more.

"We see increasing demand for omni-channel solutions in India and in International markets. With our proprietary platform that is designed to adapt to evolving trends, we provide our clients with the tools to enable a seamless commerce experience for their customers. We endeavour to leverage Vertex’s expertise in scaling up tech companies, and accelerate growth in South East Asia with CapitaLand. The funds raised will be applied toward the building of the leadership team, augment our technology platform, and toward an aggressive expansion of our customer base in India and overseas,” says Nitin Chhabra, CEO of Ace Turtle

Ben Mathias, MD and India head of Vertex Ventures said, “Today, omni-channel has become an absolute necessity for brands and they recognize the need for a technology solution that provides a unified customer experience across all channels. Ace Turtle has built an integrated solution that is being used by many brands across several geographies in Asia. We look forward to working with Nitin and Berry to build a world class company with a global reach.”

With the Singapore Government’s Temasek Holdings as its parent organization, Vertex Ventures Southeast Asia and India invests in high growth startups seeking their first or second round of institutional venture capital funding across Asia, with a focus on Singapore, Indonesia, Taiwan and India, among other emerging hubs of innovation in this region. The firm is committed to investing in companies and supporting entrepreneurs that are poised to capitalize on these trends to become the key players and champions accelerating Asia's growth and transformation. Vertex Ventures typically invests in Series A and B rounds, and are open to both leading and co-investing with other value-add investors. Vertex Ventures Southeast Asia and India has helped its companies raise multiple rounds of financing after our initial investment such as Grab, FirstCry, Yatra, Paktor, Reebonz, among many others.

C31 Ventures is the corporate venture arm of CapitaLand. It invests in technology startups adjacent to CapitaLand's core businesses and those that can provide new strategic capabilities. By leveraging the group's significant asset base and extensive global market network in shopping malls, serviced residences, offices and homes it provides an unparalleled access to its portfolio companies. The 110 million dollar global fund typically invests in Series A to C companies across SEA, China, India and US.



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