Ever since green consumerism has arisen, the market is flooded with Ayurvedic brands. In the last few years, we saw the rise of homegrown skincare brands in a way that could easily challenge the popularity of international bestsellers. Moreover, New Age generations are now also leaning towards consuming clean products which have maximum natural properties. Beauty is now moving towards sustainability, and with ‘vocal for local’ as our motto of the year, it’s no surprise that Ayurvedic brands are now the center of attention. The ancient old science is getting a makeover with modern technologies and entering our vanity.
Even though most of the personal care brands claim themselves to be toxic-free, SLS free and paraben-free, but only a handful of them are really authentic and up to the expectations.
Enlisted below are the leading Ayurveda labels that are more convenient for the new-age millennials.
Ayouthveda: Ayouthveda is India's leading Ayurvedic personal care brand combining Ayurvedic rituals and ultra-modern technologies. It aims to help millions of people to switch from harmful chemical-based personal care products to safe and wonderful Ayurvedic products. The brand creates authentic, high-quality personal care products and has a wide collection of face care, hair care, bath & body care and intimate hygiene care products.
Vedix: Vedix is India's first Ayurvedic brand that does customised haircare and skincare products. It provides the customer with a questionnaire asking all major concerns by an Ayurvedic expert and customise products specially based on those problems. The brand is 100% safe, natural and chemical free and uses plant based ingredients in all their products. It is cruelty free and does not have any side effects.
MotherSparsh: MotherSparsh is an Ayurvedic brand that promises to build plant-derived products with real ingredients. Their products are enriched with authentic Ayurvedic herbs and therapeutic-grade essential oils and are crafted with care. The brand does not involve any kind of synthetic ingredients, Parabens, SLS or chemicals or any artificial fragrance.
Upakarma Ayurveda: Being one of the leading Ayurveda brands, Upakarma Ayurveda understands daily struggles and imbalances of life and believes to restore those imbalances and maintain quality of life. The brand aims to develop herbal ayurvedic formulations in the most natural ways to achieve wellness both internally and externally. It also believes in bringing great quality products for immunity, hair & skin at not so expensive rates.
Forest Essentials: This luxury brand is no less than a dream skincare brand for most people. Forest Essentials is an authentic, traditional skincare brand with its foundations in the ancient science of Ayurveda. It offers a huge range of facial care, body care, hair care and even cosmetic products that are authentic and luxurious. The brand is Made in India and 100% ayurvedic and cruelty-free.