27 Mantraa, India’s first Concierge service provider for divinity, has raised an undisclosed amount of funding from a group of angel investors. The start-up is advised by ANOVA Corporate Services, an Investment Banking and Advisory firm. The fund raised will be utilized in technology development and team building across India.
Presently 27 Mantraa offers Concierge service for 50 temples in Tamil Nadu and Kerala. With the funds, the company plans to raise it to 150 temples across India. During this phase, the company will launch offline outlets through franchise model, merchandising products such as hand-crafted Pooja Mandirs under its own label ‘27 Mantraa’.
Founded in 2016 by Ajay and Aathmika, (Management Graduates and Research Scholars with over 10 years’ experience in working with major OTA’s). 27 Mantraa is a one-stop destination for all ‘Spiritual’ aspirations through a single platform. The team also has Chandrashekar Kupperi as Co-founder & Head, Strategic Alliance to leverage his financial and strategic expertise. With the strengthened management and technology as an anchor, 27Mantraa is now endeavouring to provide customers with a holistic platform to fulfil all religious pursuits.
27Mantraa’s service offerings ranges from Remedy Pujas and Homams, E-Archanai, Spiritual Yatras, Spiritual Trails and E-Prasad services for receiving Holy Prasad from religious places around the country.
“The segment, though an impressive $30 billion market, is still highly unorganized, served by small, fragmented players, and is therefore disruption though technology is very important. We strive to serve the complete spectrum to our customers”, said Mr. Ajay, the founder of, 27Mantraa. With this round of funding, we intend to expand our services all across the country with much improved technology, which is user friendly.
As a part of our expansion, we will raise the next round of pre-series A funding by June this year. The plan is to introduce VR technology services for temples in the next two years, added Mr. Chandrashekar Kupperi.
27Mantraa has also recently launched a novel ‘Gift-a-Puja’ concept, wherein one can request a Puja to be performed in the name of their loved ones and get the Prasad delivered in customized packaging to them on special occasions. The services offered by 27 Mantraa are clearly a need, especially for senior citizens and NRIs unable to practise their traditional beliefs at their choice of temple, given factors such as health or distance.