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25% of Gross Sales - Voonik Gets Premium Subscription Model Bang On

Voonik Primo constitutes 25% of all orders within one month of launch; monthly order value of a premium user twice as high as a non-Primo user’s.

Voonik, India’s fastest growing fashion shopping app, announced that it launched its loyalty program, Voonik Primo, a month ago and already 25 percent of all orders made on Voonik now come from Primo members.

Voonik Primo is a subscription-based loyalty program, whereby paying 99 rupees customers get site-wide free shipping and zero COD charges for a period of 6 months. Unlike other sites, where free shipping for loyalty programs is offered only on select few items, Voonik Primo offers free shipping and COD across all items on the site. Company has also launched ask-a-stylist feature only for Primo users that allows users to take advice from Voonik’s style experts before making a purchase. By freeing the loyal customers from additional shipping charges on all items and giving a stylist assisted shopping experience; the company is setting a new benchmark for customer delight.

Voonik Primo was launched to a limited customer base a month ago and was gradually opened up to all customers. Now Voonik Primo contributes to 25 percent of daily orders. The average monthly order value for Primo members is twice that of non-Primo members. More than 75 percent of the Voonik Primo customers come from tier II and III towns.

Sujayath Ali, CEO and cofounder, Voonik said, “We launched Voonik Primo to reward our loyal customers, but very soon we realized that many of our new customers also subscribe to the program as the program benefits are too good to be missed. Customers are especially excited about “ask-a-stylist” feature and sending us hundreds of queries everyday. Unlike other loyalty programs that offer benefits only on a limited selection, Primo are a site-wide free shipping program.”

Vishwanath V, CMO of Voonik said, “We have sourced exclusive collections and deals for our Primo customers and they seem to love those - the conversion of Primo users is 3x of non-Primo users and on top of it, they're buying more - with 1.5x the average Voonik ticket size and number of items. The program has already hit 25 percent of our daily orders within a month of launch and we're delighted - as even the most successful ecommerce loyalty programs take a year to reach that mark. We’re expecting Primo to contribute 50 percent in the next 3 months”.

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Voonik Primo Premium model Subscription model ecommerce

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