“Now Organic Products Industry is Heading Towards Unisex Products” - Says Ramakrishna Bangalore, Founder, Aroma Essentials
According to research firm Transparency Market Research, the global organic personal care products market will be worth $15,693.7 million by 2020, and will be led by the skincare segment.
The country's cosmetics and cosmeceutical market is expected to register annual growth of 25 per cent touching $20 billion by 2025, according to industry experts here. And the sale of organic products has also increased in India.
According to research firm Transparency Market Research, the global organic personal care products market will be worth $15,693.7 million by 2020, and will be led by the skincare segment. Last year alone, men spent a total of $6.9 billion in the U.S. on grooming products last year, Euromonitor data shows.
Ramakrishna Bangalore, Founder, Organic products selling brand Aroma Essentials Beauty Solutions Pvt. Ltd. says that, “These days not only women but men are equally aware and concerned about their health and this is what is resulting in the demand of these products. Most of our products are unisex. Also, we believe in understanding the exact skin conditions and requirements before suggesting suitable products. In this process, if we feel that the products need to be customised, then we do the same to make them more suitable for men.”
Aroma Essentials is the brainchild of Ramakrishna Bangalore and his wife Madhurima Ramakrishna, when the duo began searching online for a brand that sells handmade organic products and to their surprise there were not many brands selling. This urged them to start doing experiments with natural ingredients from the kitchen shelf and hence they tried to find solutions to skin and hair problems and conditions.
Increased Awareness -
According to ASSOCHAM, the Indian market for beauty, cosmetics and grooming will touch $20 billion by 2025 from the current level of $6.5 billion.
ASSOCHAM has also found that over 68 percent of young adults feel that using grooming products boost their confidence.
Today people are conscious about their health and decide about the products they apply on their skin. Aroma Essentials is getting a lot of offers from the MNC’S who are keen on introducing herbal products in India.
“This will bring about a huge change in the next few years and the market will just expand exponentially to accommodate the surge in demand for natural products. We are already seeing MNC's introducing herbal and other products, to capture some sections of this market and there will be more to follow. However, only those brands will survive that pay special attention to the particular needs and requirements of the market and come out with customisable products, rather than just generic off-the-shelf products,” Ramakrishna says.
Credibility of the products -
Aroma Essentials Beauty Solutions clientele is anyone who would like to read about the ingredients of their products and not just read the tags of Ayurvedic and Natural.
Ramakrishna Concludes,“What we observed was that though there were quite a few products available for skin and hair care in the market, many or most of them used chemical ingredients, which could cause harmful side or after effects. Also, these were generic products and did not meet specific requirements of customers. The customers wanted something that could be customised to meet their requirements, which we were able to provide to them to a certain extent. Last but not the least, the "natural" revolution and the changes in the mindset of people also led us to start this range which is made of natural ingredients and does not contain harmful chemicals.”
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