Melorra, India’s fastest growing lightweight D2C brand designing BIS hallmarked, affordable and trendy jewellery for everyday wear has unveiled its new Valentine’s Day campaign - #LoveStartsWithSelf. The campaign celebrates the beautiful journey of love and highlights how the independent and self-purchasing women of today are their own prince charming.
The campaign video starts with a flashback of a conversation between a mother and daughter about how one day a prince charming will come, put a ring on her finger and take her places. Cut to the present day, the woman is seen adorning a lightweight and trendy gold jewellery set that she has gifted herself from Melorra on Valentine’s Day. As she heads out to a party in her car, she talks about how it took her a long time to realize that she is her own prince charming and capable of buying the gold jewellery that she needs. What’s most important is self-love since loving another starts with loving oneself. As she walks into the party, she catches the eye of a handsome, young man who is charmed by her style.
Speaking about the campaign, Saroja Yeramilli, Founder & CEO, Melorra, said, “Millennial Indian women are aspirational, capable, equal, and self-reliant in an unprecedented way. From taking financial, personal fashion and lifestyle decisions; there is no area that remains out of bounds for them. We at Melorra are celebrating this spirit of today’s women with our #LoveStartsWithSelf campaign ahead of Valentine’s Day. On this special day, gift yourself or that special someone Melorra range of lightweight and trendy gold jewellery that you or them can flaunt anytime, anywhere.”
Offering unique, intricate, and trendy designs in lightweight gold jewellery, Melorra is leading to a change of perception across the country. Melorra has launched 150+ designs for Valentines under 20K, delivered anywhere in India. The brand delivers BIS Hallmarked gold jewellery to all the 718 districts of India and every pin code and has recently launched its international website.
Melorra is bringing harmonized retail to consumers through a robust online presence and its offline centers, which take user experience to a new high. The brand currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal and Noida with the total number of stores standing at 11. Over 70% of Melorra’s collection is priced under INR 30,000 and all the products are designed as per the latest global trends. To ensure consumer trust, every product at Melorra is put through 25 quality checks before it is shipped out. Melorra offers a 30-day money return policy and a lifetime exchange policy.