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‘Global Smartphone Shipments To Reach 360 Million Units In Q2 2017’

Samsung maintained its first position with 22 per cent global smartphone market share, while Apple lowered to 11 percent share. Xiaomi surged 58 percent annually and rejoined the top five rankings for the first time in a year

According to the latest research from Strategy Analytics, global smartphone shipments grew 6 percent annually to reach 360 million units in Q2 2017. Samsung maintained its first position with 22 per cent global smartphone market share, while Apple lowered to 11 percent share. Xiaomi surged 58 percent annually and rejoined the top five rankings for the first time in a year.

Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments grew a solid 6 percent annually from 341.5 million units in Q2 2016 to 360.4 million in Q2 2017

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped 79.5 million smartphones worldwide in Q2 2017, rising 2 per cent annually from 77.6 million units in Q2 2016. Samsung continued its recovery from last year’s Galaxy Note 7 battery fiasco, lifted by robust demand for the new Galaxy S8 portfolio with an innovative bezel-less design. We expect the rumored Galaxy Note 8 upgrade with a bigger screen to further strengthen Samsung in the coming weeks.

Apple grew 1 per cent annually and shipped 41.0 million smartphones for 11 per cent market share worldwide in Q2 2017, down slightly from 12 percent a year ago. Apple’s iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance. Attention will now turn to Apple’s rumored iPhone 8 introduction later this year and whether its tenth-anniversary flagship model will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 Western holiday season.

As per the report, Huawei maintained the third position with a record 11 per cent global smartphone market share in Q2 2017. Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters. Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9, said Director at Strategy Analytics, Woody Oh.

Oppo grew 64 per cent annually in the second quarter of 2017; it shipped 29.5 million smartphones and maintained the fourth position with 8 per cent global market share.  

"Xiaomi has bounced back since ex-Google exec, Hugo Barra, quit the company earlier this year and Xiaomi will be hoping the current momentum can be sustained into the second half of 2017".

Xiaomi soared 58 percent annually and recaptured fifth place for the first time in a year, taking a record 6 percent global smartphone market share in Q2 2017, leaping from 4 percent in Q2 2016.

Linda Sui, Director at Strategy Analytics, said, “The global smartphone market has settled into a steady growth this year, driven by first-time buyers across emerging markets like Africa and upgrades to flagship Android models in developed regions such as Western Europe.”



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