Ad tech startup Apps Discover is now looking for funding of $10 million for its further expansion. Apps Discover is a bootstrapped startup, started with the initial investment of Rs. 30,000 and within four years the company has an annual turnover of $ 4.5 million.
Apps Discover is planning this fund raise to further expand in Australia. Apart from India where the company has the strongest presence, the startup has a foothold in South Asian countries like Singapore and Indonesia. Burgeoning ever since its launch, Apps Discover aim to be the Google AdSense of India. Ashish Bahukhandi, founder and CEO of Apps Discover said, “We are planning to raise funds to expand our presence outside Asian countries and make Apps Discover a leading name in the global digital ad industry."
Apps Discover Technologies Private Limited is a premium digital ad network marketing company offering the most preferred online affiliate programs and affiliate marketing products which help advertisers across multiple industrial backgrounds to advertise their brands (products/services) and track mobile ad campaigns in the easiest way possible. Started with an office in Gurugram, the company’s operations now have a customer base in Singapore and Indonesia as well.
Apps Discover as an organisation registered and started its operations in 2013, with a simple idea to reach every user in India with quality ad delivery. Initially, operations were limited to Android applications installation with the highest quality and to meet the KPIs. Since then, the startup has augmented its vision for financial year 2016-2017 to be a 100-crore company and be a 100 person strong work force.
Advertisers must welcome mobile advertising and mobile advertising platforms as a part of their well-strategized marketing plan, as mobile has become an integral part of human life and it has changed the way we communicate, work and live.
The team at Apps Discover was at GMIC, Indonesia. GMIC- Global Mobile Internet Conference is a gathering of tech luminaries from across the world. Apps Discover which claims to be among the fastest growing global ad networks, showcased its business and strength to the world leaders with a motto to find new business opportunities in Southeast Asia. In addition to raising funds for expansion into Australia, the company is also looking forward to investing INR 20 million in the next three fiscal years to increase their presence in Indonesia.